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Seitenbacher is a brand for cereals and other products made of grains and nuts. It was founded in 1980 and is one of the market leaders for healthy and nutritious breakfast foods. Besides their famous cereals ("Müsli"), Seitenbacher also carries natural and organic bread baking ingredients such as sourdough, and bread seasoning. Fun Fact: Seitenbach (litterally translated "Side Creek") ist the name of a creek that runs through the town of Waldenbuch in southwest Germany, where the company was founded by a miller named Willi Pfannenschwarz.