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Elmex toothpastes entered the market in 1962 and they were the first toothpastes made with organic Amine Flouride to provide cavity protection. Elmex is often accompanied by Aronal, and Germans might remember the famous advertising slogan "Morgens Aronal, Abends Elmex" ("Aronal in the morning, Elmex in the evening") to suggest that the combination of the gum-protection and anti-inflammatory character of Aronal, and the caries-preventing flourides of Elmex, is the best way to provide all-round health and protection for your teeth.